영어 공부 자료 3편 - 혼자서 영어 공부, 영어 공부 혼자서 하기, 영어 문제집, 집에서 하는 영어 공부

영어 공부 자료 3편 - 혼자서 영어 공부, 영어 공부 혼자서 하기, 영어 문제집, 집에서 하는 영어 공부

Activity (Reading) – Innovation in Business

In order for a business to survive in today’s world, it is important that we regularly review what we are doing and how we are doing it. By considering new ideas and new ways of doing things, and trying to innovate, we can improve on our products/services, increase sales, reduce costs and make our processes more effective and efficient. Innovation is key to increasing profits.

 

When we think of innovation, we often think of new technologies. While they might be impressive, we should not use new technologies just because they are available. It is important to consider how the technology can improve our product/service and make a difference to our customer. Companies that produce cars, toiletries, household appliances, etc. often have a large R&D department to work on making their products better.

 

Your business might be doing well, but there is no growth or development and there is a risk that your competitors might take away some of your customers. Innovation sometimes means developing a new product that targets a different market. Although video games were often played by boys, in 2006, video games giant Nintendo introduced the game console Nintendo Wii, successfully targeting girls and older customers with games like Cooking Mama and Brain Training.  

 

Changing the way you provide a service by looking at the changes to the customer’s lifestyle and needs, we sometimes realise that there might be better ways to serve them. Customers who do not have a lot of time might prefer to have their food or their shopping delivered to their homes, or they might like to do their banking online rather than in an actual bank.

 

[Key Vocabulary & Expressions]

Considering   고려하면	Impressive 깊은 감명을 주는	Success/ Successfully   성공
Innovation 혁신, 혁신적인	Consider    고려하다, 여기다	Prefer 취하다, 더 좋은
Efficient 실력 있는, 효과가 있는	Life style 라이프 스타일	Department   부서

 

 Questions

1.     What does it mean to be innovative in business?

2.     Do you believe that Innovation is the key to success? Why?

3.     Using the Vocabulary list above, write a sentence or two related to ‘Your Job/ Self’.

 

 

 

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영어 공부 자료 1편 - 혼자서 영어 공부, 영어 공부 혼자서 하기, 영어 문제, 집에서 하는 영어 공

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